An $800 landing page is not a cheap landing page. It is a strategically scoped landing page that includes everything needed to convert visitors into leads or customers — and nothing that does not.
At CODERCOPS, our landing page service starts at $800 because that is the minimum investment required to build something that actually works. Below that threshold, you are cutting corners that directly hurt conversion rates.
This post breaks down exactly what you get at each price point, what makes landing pages convert, and where most businesses waste money.
What $800 Gets You
| Deliverable | Details |
|---|---|
| Custom design | Single-page design tailored to your brand (not a template) |
| Responsive layout | Works on desktop, tablet, and mobile |
| Above-the-fold CTA | Clear value proposition + primary call-to-action visible without scrolling |
| Social proof section | Testimonials, logos, or trust badges |
| Contact/lead form | Form with validation, connected to your email |
| SEO basics | Meta tags, Open Graph, structured data, sitemap |
| Performance optimization | Under 2-second load time, optimized images |
| Analytics integration | Google Analytics or Vercel Analytics |
| Delivery timeline | 1-2 weeks |
This is not a template with your logo swapped in. It is a custom design built around your specific value proposition and target audience.
What $800 Does NOT Include
- A/B testing infrastructure
- CMS for content editing
- Blog or additional pages
- Custom animations or micro-interactions
- Email marketing integration (Mailchimp, ConvertKit)
- Multi-language support
These are available at higher price points.
What $1,500 Adds
| Additional Deliverable | Details |
|---|---|
| A/B testing setup | Two versions of key sections for comparison |
| CMS integration | Edit content without touching code (Astro CMS, Sanity, or similar) |
| Email marketing integration | Connected to Mailchimp, ConvertKit, or similar |
| Advanced analytics | Conversion funnel tracking, heatmap integration |
| Copy refinement | One round of professional copy editing |
| 3 design revisions | Instead of 2 at the $800 tier |
What $2,500 Adds
| Additional Deliverable | Details |
|---|---|
| Custom animations | Scroll-triggered animations, micro-interactions |
| Advanced integrations | CRM integration (HubSpot, Salesforce), payment processing |
| Multi-section design | Extended page with 8+ content sections |
| Performance audit | Lighthouse 95+ score guaranteed |
| 30-day post-launch support | Bug fixes and minor adjustments included |
| Priority delivery | 1 week instead of 2 |
What Actually Makes a Landing Page Convert
After building dozens of landing pages, here are the factors that consistently impact conversion rates:
1. Above-the-Fold Clarity
The visitor should understand three things within 5 seconds of landing:
- What you offer
- Who it is for
- What to do next (the CTA)
Pages that bury the CTA below the fold lose 30-40% of potential conversions.
2. Page Speed
| Load Time | Conversion Rate Impact |
|---|---|
| Under 1 second | Baseline |
| 1-2 seconds | -7% |
| 2-3 seconds | -16% |
| 3-5 seconds | -32% |
| 5+ seconds | -50% or worse |
Every second of load time costs conversions. This is why we optimize images, minimize JavaScript, and use efficient hosting.
3. Social Proof
Pages with testimonials convert 34% higher than pages without. The most effective social proof formats:
- Named testimonials with photos and titles
- Client logos (if you serve recognizable brands)
- Specific metrics ("Saved 40 hours per month")
- Third-party badges (Clutch, G2, industry certifications)
4. Single CTA Focus
Landing pages with one clear call-to-action convert 13.5% on average. Pages with multiple competing CTAs convert 2.7%. More options means more decision paralysis.
5. Mobile Design
Over 60% of landing page traffic comes from mobile devices. A page that looks great on desktop but requires pinching and scrolling on mobile loses most of its audience.
Industry Conversion Benchmarks (2026)
| Industry | Average Conversion Rate | Good | Excellent |
|---|---|---|---|
| SaaS | 3-5% | 7% | 10%+ |
| E-commerce | 2-4% | 5% | 8%+ |
| B2B Services | 2-5% | 6% | 10%+ |
| Healthcare | 3-6% | 7% | 12%+ |
| Education | 4-8% | 10% | 15%+ |
If your current landing page converts below these averages, there is likely a design or messaging issue that a rebuild would fix.
Common Mistakes We See
- Too much text. Landing pages are not blog posts. Every word must earn its place.
- Generic stock photos. Custom visuals or product screenshots outperform stock images consistently.
- No urgency. "Sign up" converts less than "Start your free trial today."
- Form asks for too much. Every additional form field reduces completion rates by 10-15%. Ask for email only if that is all you need.
- No mobile testing. The page looks great in Chrome DevTools but breaks on actual iOS Safari.
ROI Calculation
An $800 landing page that converts at 5% on 1,000 monthly visitors generates 50 leads per month. If your average customer value is $500, and 10% of leads convert to customers, that is $2,500 per month in revenue.
The page pays for itself in under 2 weeks.
| Metric | Conservative | Moderate | Optimistic |
|---|---|---|---|
| Monthly visitors | 500 | 1,000 | 3,000 |
| Conversion rate | 3% | 5% | 7% |
| Leads per month | 15 | 50 | 210 |
| Lead-to-customer rate | 5% | 10% | 15% |
| Customers per month | 0.75 | 5 | 31.5 |
| Revenue (at $500 ACV) | $375 | $2,500 | $15,750 |
| Months to ROI | 2.1 | 0.3 | 0.05 |
Even the conservative scenario pays for the $800 investment within 3 months.
Need a landing page that actually converts? Our landing page service starts at $800 with 1-2 week delivery. Get started.
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